MP Conseil is firmly convinced that effective Public Relations and Press Relations extend far beyond news clips. Persuasive press coverage results from a very carefully crafted strategy, customer case studies, expert viewpoints and in-depth journalist briefings.
A very unique methodology
MRM or Media Relationship Management
MP Conseil has named its brand new concept MRM, after the all famous CRM. MRM or Media Relationship Management is a tailored management approach applied to relations with the media.
It consists in giving an exclusive news to the right journalist at the right time before broadcasting it to others. We believe that a properly targeted information is key to a successful communication policy.
Understandably, journalist’s requests concerning any given information vary depending on the sector or type of media they work for. We make it our business to satisfy all such different requests by using our in-house developed solution built on our criteria.